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6 Expired Domains Vetting Tips For Highest Success Rate

Hey, Sumit here 🤗

Do you believe expired domains don’t work or involve a high-risk of penalty?

See this.

This website belongs to one of my clients. He built it on an expired domain and started getting amazing results in just 1.5 years.

The site is ranking for some of the toughest keywords for more than a year.

Let me say this…

You’ll have a 90% success rate with your expired domain without any potential risk if you choose the right domain. 😊

(By success rate I mean the domain will give you faster rankings than any fresh domain)

Creating an affiliate site on an expired domain is still the fastest and cheapest way to get your website to rank high.

Let’s address the elephant in the room, shall we?

There’s no unique “strategy” involved while working with an expired domain to make it a success.

In fact, you build the affiliate site just like any other fresh domain. 😊

However, if you pick the wrong expired domain, then either you won’t see great results, or you’ll get penalized by Google sooner or later.

You need to select the right domain based on various metrics.

I conducted an online survey in one of the Facebook groups and within my SerpNames family.

See how they responded:

In both the surveys, the highest vote went for “strong contextual backlinks”

While I do agree with it, you can’t overlook the other metrics which also play a crucial role in determining the potential of an expired domain.

So, what are the best metrics you should look for in an expired domain?

In this article, I’ll be showing you six most important vetting guidelines for expired domains — that work for my clients as well as me — which will give you a success rate as high as 90%+ 😄

Important note: Many times, expired domains fail because of other SEO factors like bad on-page, low-quality content, etc. and people say it’s the fault of the expired domain which isn’t true at all.

So let’s get started…

1. Strong Contextual Backlinks

This is the most important metric.

If you’re going to use an expired domain that has strong contextual backlinks (in a good number), then consider your job is half done. 😁

I use Ahrefs.com and these settings for checking:

I check “do-follow” backlinks as they bring the most link juice and power.

Note: Always check the referring domains in the “live” index instead of “historical.” You may find some extra backlinks in the historical index, but the majority of them might be dead already.

Now look at the referring domains, you need to manually check if they are contextual or not.

In this case, all backlinks are from the articles.

You can also check the DR and Ahrefs rank of those sites.

If the DR is high and Ahrefs rank is low, then it means that the website is authoritative and trustworthy.

A DR between 40-100 and Ahrefs rank below 1 Million is perfect! 😊

You should avoid an expired domain that has more than 50% backlinks from comments, forums, profiles, or directory.

There’s nothing wrong with those links if they are built naturally.

But, they reduce the success rate of the domain.

Tip: If most of the referring domains in the top 25 have contextual backlinks, instead of manually created links, then you’ve found a strong contextual backlinks profile domain. Try yourself! 😉 

2. Topical Relevance

Topical relevance decides the sustainability of your affiliate site.

If you choose an expired domain that is not relevant to your niche, then sooner or later, you’ll be penalized by Google. 😬

Some expired domains don’t take off, and most of them get penalized after a few months.

How do you check for the expired domain’s relevancy?

There are two ways:

  1. Checking the backlinks’ topic through ahrefs
  2. Checking in the archive.org history

I recommend you go for the highest relevant expired domain possible so that you get safe and long-term rankings.

If you’re starting an affiliate site in weight loss supplements, then look for a domain in weight loss and fitness.

Sometimes, it gets challenging to find a strong domain in a specific niche  (unless you’re lucky 😉).

You can go for a general health domain as well,  and repurpose it for your weight loss supplements site, without risking.

(Google bots crawl the backlinks for topical relevance. A site in health should have backlinks from other health sites only, not from other niches like tech or gaming.)

Examples:

  1. You can repurpose “restaurant/food” expired domains for your kitchen products affiliate site.
  2. You can use “golf tournament” expired domain for your golf products affiliate site

Look at this example below:

This client of mine started this affiliate site in late 2018 on a broad niche domain.

The growth is impressive and making high four figures in monthly revenue. 🤩

His website started generating a revenue of $7,000/mo in just 11 months!

You can read his detailed case study here.

By the way, using non-relevant expired domains for short-term rankings is not always bad.

Some people do it purposely to make 6-7 figures in revenue by investing only a few thousand dollars on an expired domain. 😲

This is called the “churn and burn” strategy using expired domains.

Here’s a good example:

MBPI.org originally was an NGO in social development. Check here

 

Later, it was repurposed in male health supplement reviews.

If you’re a beginner in expired domains, then I don’t recommend this strategy.

It involves a high risk of getting penalized before you could churn. 🤐

So, look closely for expired domain’s topical relevance before you decide to purchase it 🙂

The worst-case scenario using a strong and relevant expired domain is, it won’t give amazing results and you’ll need to start building backlinks from scratch. 😅

3. Number of Referring Domains

An expired domain with strong relevant backlinks may cost you more in the beginning, but it may save you a lot of time and money in the future. So, choose wisely.

Most affiliate marketers invest between $7,000-10,000 before they reach their $1,000/mo revenue when using a fresh domain.

But, if you invest $1,000 on buying a strong expired domain, then the only other major investment you need to make is on the content.

Here’s a case study of a friend who crossed $3,300/mo revenue in just four months without any link building on his expired domain.

So, is link building not required at all while using an expired domain? 🤨

Well, it is. But you may not require it in many cases to make your first dollar if you focus on amazing content and on-page.

Remember this,

More referring domains = more power = faster rankings. 😎

I recommend going for an expired domain that has at least 70-80 referring domains.

Lower referring domains may not give your expired domain enough power and link juice to rank fast.

Thus, you’ll need to get more backlinks to rank your website and start generating revenue.

You can go for a strong expired domain in the starting and avoid the big headache later 😄

Tip: Most of the referring domains should have contextual backlinks, not manually made links for a higher success rate. So check carefully!

4. Domain Rating (Ahrefs)

Domain Rating can help you save a lot of time but you can’t trust it blindly. 😕

Here’s why.

Look at this:

Domain Rating is 63, which is high.

However, most of its backlinks come from forums and comments.

DR is still helpful and gives you a fair idea about an expired domain.

I don’t consider any expired domain “good” if it has a DR of less than 16, even if it has a high number of backlinks.

The key is to look for a high DR but the one with natural and relevant backlinks.

Make it a point to always check the backlinks manually. 🤓

A strong and healthy expired domain will have a balanced DR and referring domains ratio.

As a general rule, the below combinations of DR & referring domains serves as a great starting point, 

DR 16-20 & 200 referring domains or less

DR 20-30 & 500 referring domains or less

DR 30-40 & 1,000 referring domains or less

DR > 40 & 1,000 plus referring domains

It’s a general rule and you must manually check the quality of referring domains before you take any decision.

For example, look at this expired domain:

It has 46 DR, so the referring domains should be more or less than 1,000.

The referring domains are contextual and from giant news sites

You can try this method with other domains and you’ll get near-accurate results.

Lastly, if you focus on strong contextual backlinks, then you’ll find that other metrics like DR and DA are in place already.

Tip: If you spot an expired domain with hundreds or even thousands of referring domains but a lower DR, then most likely maximum number of backlinks would be manually made 😉

5. Domain’s Popularity

This is the most underestimated metric.

It can make a big difference in the success of your affiliate site.

An expired domain which was a known brand/business/organization once will have a much higher probability of success than a small personal blog domain.

Google trusts websites that were popular in the past.

When you combine this level of authority and trust with the strong contextual backlinks, your expired domain will have a significant impact on your rankings. 😄

Take this as an example: VoteForTheWorst.com

Strong contextual backlinks profile with a 46 DR and 2,000 referring domains.

Now search this on Google: “VoteForTheWorst”

VoteForTheWorst has a Wiki page that was launched in 2004.

Even the search on Google images shows valid results for the domain.

Clearly, Google lists this website as highly trustworthy.

Repurposing such a domain for an affiliate site can give massive results and super-fast rankings. 😎

If you find an expired domain that was owned by a big company, then don’t give it any second thought.

Here’s a good example:

This is one of my client’s affiliate sites. He built it on an expired domain which was previously owned by a big international company.

The keywords growth he got here was just in 2 months, and as you can see, most of them are on the top pages. 😋

So next time when you purchase an expired domain, always check for the domain’s popularity in its previous life. 

6. Clean Anchor Texts  & Archive

Buying a domain that has irrelevant or unnatural backlinks could get you in trouble.

They could have an existing penalty, or they might get a penalty in the future when Google catches it.

Avoid domains that were repurposed as PBN or churn & burn sites and have spammy anchors.

You can use ahrefs to check for anchor texts. 😎

Here’s an example:

Avoid such domains as a plague!

Next, look for archive history and use archive.org

You should avoid domains that were either used as a PBN, have got Chinese archives, or used as money sites in the past.

Here’s another example: CrossfitSawMill.com

I checked the Wayback in 2012 and it looks like this:

This is the original Wayback about fitness. Later, it was re-used as the PBN and here’s the screenshot:

Don’t deal with such domains, as they’ve got a high risk of penalty. 😨

That’s all.

If you follow these metrics in picking the right expired domain, then your chances of creating a successful website are as high as 90%.

I hope you enjoyed reading this article. 😄

If you’re unclear about anything, then feel free to ask me in the comments section.

And btw, if you need any help or even a 1-on-1 mentorship on learning about expired domains, then you can email me or connect with me on skype.

I’ll be more than happy to help you. You don’t have to pay a dime for this and nor do you need to purchase any domain 😊

Just trying to help people get success and more happiness in their lives.

Please share this article with your friends. I’ll really appreciate it! ❤️

See you in the next article, take care!

$0 to +$3,300/m In 4 Months Without Building Links

Hey there, Sumit here again ^ ^

Recently I shared one of my client’s expired domain success, Affiliate Site Making $7,000/mo In 11 Months!

If you haven’t read it yet, go on and have a look at his impressive strategy.

Anyway, as promised, I’m back with another Rebirth Technique case study.

But this time, you will meet the man behind it 😉

I think it will be a surprise for most people when they knew that I didn’t build a single link, and it already crossed $3,000/mo in just four months for an $830 auction domain.

Just take note this one won’t disclose the domain name involved as requested.

Let’s begin!

The Background Story

First, I’d like you to meet Mahmoud Fathy 😊

He is a good friend of mine and a digital marketing enthusiast who’s been working in the field for over seven years now.

What he focuses on is SEO, especially building and scaling content sites.

Right now, Mahmoud is concerned with working on ContentWish that will help affiliate marketers expand their websites and reach more people.

The fact that he’s big on forming personal connections with the audience gives him the edge with his work.

And the fact that he loves traveling, exploring, and seeing new places and people helps him develop that personal skill. This consequently helps him understand how to reach the right people in the right way.

To give you an idea…

Our friendship started when I promoted my FREE expired domain consultation this April of 2019.

He booked a call with me, and we had a 30-minute call enough to discuss a few of his clarifications about this expired domain in the tech niche he got from the GoDaddy auctions.

And he’s happy with it!

Honestly, just this shoutout is more than enough as payment 🤗

But what made me even happier is that he trusted my words and work on it right away!

Just a few months after the conversation, I was surprised and super happy for him to see the results he posted like this in The Proper SEO Group$0 to +$3,300/m In 4 Months Without Building Links.

Read on to see how he did it exactly 😎

Note that this case study is not a churn and burn strategy instead, an affiliate site making passive income and growing continuously.

The Expired Domain Strategy

Was this your first time using an expired domain? What’s your experience so far with it?

Nope, this is my third time and the best so far. Yes, not all three domains achieved the same results, but they all performed so well. A great experience, indeed.

What goal and budget did you have in mind for the site?

My main goal was to publish a huge number of articles to cover almost all keywords, queries, questions that people search for in this niche (the same niche as the domain was about), and then see what could happen. The budget I decided to invest was $5,000 to $6,000 for the first 6 months.

What are your criteria for buying expired domains? Metrics, process, etc.

The first thing I look for is RDs. Referring domains is the most important factor when it comes to purchasing expired domains. I usually look for at least 150+ RDs with several authority domains. Then the trust flow should be 10+.

Then I get deep with the domain using Ahrefs, I look for Anchor texts, to make sure it doesn’t have any spammy anchors. Then I look for the backlinks and where they were pointed. I usually prefer that most backlinks go to the main homepage with branded anchor texts.

Then I check with Web archive to check the history of the domain to make sure it hasn’t been used as a PBN or something like that before.

How did you go about reviving this expired domain? How did you maximize all of the “link juice” of the expired domain?

I focused 100% on relevancy. We published articles on the exact topic that the domain was about. And for maximizing the link juice, I 301 redirected all the pages existed on the domain to the homepage. Also, rebuilding is a good solution, but I preferred to point all of them to the homepage.

When did you start working on it?

April 2019

How many months did it take you to see keywords and traffic to start coming in?

Two to three months ‘till July 2019.

How did you plan the site structure?

I didn’t do SILOs or anything like that. Just normal categories like “Buyer’s Guides, Reviews, How To’s.”

What is the price range of your products?

$50 to $400 (average).

Is your site more of a niche site (home page ranking for money keyword) or an authority site in the niche covering different categories?

Authority site in a certain niche (DON’T try to rank with your homepage on (BEST X) type of keywords if the top 10 results are ALL normal posts)

On-Page SEO Strategy

What’s your on-page strategy?

Well, in any affiliate site, we usually have money articles and supporting articles.

I tried to do something like 50% money articles & 50% supporting articles to build as many internal links as possible to my money articles.

And for my on-page structure I do the following for my round-up articles:

H1 – Title

Introduction

H2 – Main Keyword

H3 – Product 1

H3 – Product 2

H2 – What to look for when buying this product?

H2 – Bottom Line

What is the key to finding good niches? Is your niche a big market?

My niche is a big market for sure, I would say that I usually look for products that are easy to sell and can be found with almost anyone you know. I prefer to look on Amazon and see the number of reviews on that type of product.

What was your keyword strategy?

I use two main strategies for getting ideas for my keywords.

The first is basically spying on my competitors by using Ahrefs. Second is using the keyword explorer feature in Ahrefs as well. Both lead to the same results most of the time.

I don’t avoid any money keyword, whenever I see a good money keyword with a good amount of searches (+500 monthly searches on Ahrefs), I publish an article about it. I used to avoid “difficult keywords” back in the days, but right now, you never know. Maybe Google would prefer your result over other big sites. It happened to me several times.

The only thing I avoid is (super long-tail keywords) these keywords are usually variations from other big keywords, I prefer to publish a decent big article and try to target these very long-tail keywords inside the article rather than writing several articles trying to target each and every long-tail keyword which usually cause “keyword cannibalization” and I’m not a fan of the KGR thing by the way.

And definitely, my main money keywords is Best X, Best X for Y, Best X under $$$$.

Can you explain how do you go with your KW research? What’s your requirement in picking certain KWs?

Here was my amazing content team comes. I’ve a team consisting of copywriters, content editors, two VAs, & a technical manager. They basically start with keyword research. We start by focusing on low competition keywords at the beginning, then later on, we focus on the harder keywords. And as I mentioned above, I usually try to stick to 50% money articles and 50% informational articles.

My main content strategy is focusing on both “quality” & “quantity,” and quality doesn’t mean “perfect” English only, it’s more about how useful & precise is your piece of content to the user. Your article should be providing the right answer for the users’ queries. I see many people using “fluff content” to increase the word count. This is a huge mistake.

Google is getting better and better in understanding the content these days.

What was the Search Volume of your most trafficked keyword?

+6500 searches / m on Ahrefs.

How did you decide on the length of the article?

I don’t really mention a certain number of words to my writers, but for informational articles, I never go below 700 words. And for the money articles, usually, it becomes something between 2,000 to 5,000 words by default.

I like to use SurferSEO tool as well to have a quick look at the average number of words to the top 10 results and make sure that my article is within that average.

The length of the content doesn’t really matter as long as you’re not too far from the top results.

Do you ever spend time updating the content? Are you worried about your pages not being as good as they could be?

Yes, all the time. I really focus on content more than anything else. I always ask my content editors every now and then to revise the money articles and check all the technical information & update the products if any product is currently unavailable on Amazon or a new version of it got released.

Also, sometimes, I hire professional copywriters to provide me full feedback on my writers on content and see what we can improve and to get fresh eyes to review my content team performance overall.

How many articles did you publish so far? And at what frequency?

Almost 160 articles. From April 2019 to July 2019, we published more than 100 articles, then 60 articles from August to November.

When did you start adding new content to the site, instantly or waited a period after acquiring domain?

Instantly after acquiring the domain.

Any internal linking tips for the content?

Take care of anchor texts you’re using while creating your internal links. Yes, you can easily fall in the trap of over-optimizing your anchor texts in your internal links. I would recommend reading Matt Diggity’s guide on internal links anchor texts.

Also, I want to stress how important are internal links, they really get things going if you created them properly. Try to hire a VA to create a spreadsheet where you can track your internal links (quantity, anchors).

What type of content gives you the most conversion? Single product reviews or roundup articles?

Roundup 100%, especially for physical products (Amazon for example). They perform way better than single reviews.

For product roundup posts, how many internal links do you usually have? Did you publish a review of each product then add internal links for that in the roundup post?

I usually publish individual reviews, yes, but I don’t pass internal links for all of them from my roundup articles. I don’t want the readers to get distracted with many links. But I do the reverse, I pass internal links from all of my individual reviews to my roundup articles.

What’s your anchor text strategy for links? What kind of anchors did you use for links and the ratio between brandable, keyword-rich, and naked URLs? Idea.

I don’t use exact match anchors at all. I classify anchors into two categories. One is (keyword anchors). This is any anchor that’s related to the keyword and (non-keyword anchors). I usually try to keep my keyword anchors below 10%.

Pro tip: Instead of using exact match anchors, try to use the title of the article, it’s safer & contains the money keyword.

Are you using Schema on your site?

Nope, but I want to give it a try soon.

Off-Page SEO

How did you plan your link building strategy? When did you start with link building, and with what frequency?

In October 2019, we started an outreach campaign and were able to get a good amount of guest posts & editorial links.

I’m looking for a 30+ contextual link per month right now. I plan to focus on outreaching.

What kind of links are you specifically targeting, and in what percentage?

Guest posts + editorial links (niche edit placements). No certain percentage, I just buy whenever I found a good opportunity.

Note: Here’s a case study on how my client got high-authority guest post links (Up to 70+ DR) for free.

What are your metrics when it comes to targeting sites for link building?

The only metrics I look for is Ahrefs traffic. I look for sites with good amount of traffic. Preferably +1,000 visits/mo on Ahrefs.

Monetization Strategy

What’s your monetization strategy? How do you decide if you’d go for Amazon affiliate or other affiliate programs?

Only Amazon affiliate ‘till now. Soon I will be adding Ads to my informational articles.

The Results

Mahmoud already shared everything about ranking an expired domain to get this figure in 6 months:

Now let’s see the numbers involved in this case study 😉

What’s the actual financial break down of all the costs involved to execute this project?

The domain from Auctions: $830

My content team expenses: $6,000 for 200,000 words (including writing, proofreading, editing & publishing on WordPress)

Siteground Hosting: $30/m

Pretty much, that’s it.

I didn’t include the cost of the links because I find it irrelevant yet as it didn’t contribute that much from the site’s success.

What’s your ROI from the website so far?

So far, the site made $12,400 from Amazon US, UK & Canada Affiliate programs from July 2019 to November 2019 from an $800 domain.

The ROI is at 75.39%.

Can you share screenshots of traffic and revenue?

This is Amazon US revenue screenshots only, there is UK & Canada revenue as well, which is 15% to 20% of US earnings.

I use clicky instead of GA.

July 2019 Data

Traffic:

Revenue:

August 2019 Data

Traffic:

Revenue:

September 2019 Data

Traffic:

Revenue:

October 2019 Data

Traffic:

Revenue:

November 2019 Data

Traffic:

Revenue:

Wrap Up

What’s your next plan to grow this website?

More content & proper links campaigns. I want to focus on building quality links next period to maintain and scale the site along with publishing quality content all the time.

What do you think is the risk of using expired domain based on your experience?

Using expired domains to build a money site can make a huge difference. It’s an awesome technique to skip the long period of sandbox and get a strong push in the beginning. But yes, there is a risk that the domain doesn’t work well (as expected) it can happen.

But to minimize that risk, I would recommend spending enough time searching in the history of the domain to make sure it’s 100% clean and not spammed & then keep it in the SAME niche. I saw many failed expired domains experiences due to changing the niche.

You can’t create a Mattresses affiliate site on an expired domain that was about environmental changes. As obvious as it seems, I still see many marketers trying to do the same.

Also, buying directly from trusted vendors like Serpnames would definitely get you a decent domain with a clean history in many categories. It saves you a lot of hassle.

What are you currently working on?

I’m working on developing two quality services that will help affiliate marketers (with a limited budget) grow their sites. First is content creation, we’re working on a fully managed content service dedicated to affiliate sites. Second is an outreaching service also dedicated to affiliate sites. Our main goal is to make these two services the BEST at their price points.

Since both services are currently in the developing phase, those who might be interested can just leave me an email on my personal website: https://meetmahmoud.com or my FB profile page.

I asked Mahmoud a few more questions about his recommended online tools in ranking his website successfully, the mistakes he made along the journey, and how does he find good writers.

Would you like to know his answers? Get it here…

Affiliate Site Making $7,000/mo In 11 Months!

Hey there, Sumit here again…

The last time I published an article, I talked about the detailed guide on expired domain SEO.

Now I’m back with our very first case study on SerpNames for The Rebirth Technique. First, I would like to ask something…

Does this sound like you?

  • I never tried expired domain before, so I am a bit scared to use it as a money site…
  • I am interested in testing it out as a strategy to rank quicker and better in Google…
  • I’ve already bought some seem powerful ones but can’t make them rank well on SERP…

If you’re looking for the exact expired domain strategy that’ll give you a better chance of ranking in Google, then this one’s for you!

This case study will walk you through the overall process of how my client revived our expired domain in the health niche and…

  • Received over 60,000 monthly visitors in 11 months
  • Got around $40,000 ROI so far for a $1,000 domain
  • Took at least two months to get keywords ranked
  • Survived the Google medic updates for a YMYL site

Excited? Well, what you’ll see in a bit is his actual strategy 😉

But first, let me start this with his journey.

The Background Story

Last year, one affiliate marketer reached out to me, asking for an expired domain.

According to him, he heard about utilizing expired domains from a specific FB group he’s in, so he thought to give it a try. But he’s a little skeptical about it, so he wanted to do a little experiment from it.

“The reason I bought several domains from SerpNames is because I’ve researched and read about other affiliates using expired domains to kickstart their affiliate sites. That’s why I wanted to test it out for myself with this domain.”

A few months later, he came back to me, asking for MORE and MORE domains! And in exchange for a case study, I gave him a huge discount.

But that’s not the end of the story!

Little did you know, this case study has almost become an empty promise because of the unexpected turn of events.

This was supposed to be published three months ago, but this client (a good friend of mine), had gone missing.

He’s not replying to our emails and chats anymore, so I really thought it was the end of our story.

But then last month, I saw him bought a domain from us using another account (which was a surprise) and on the second purchase this month, I just thought to send him an email…

Then he responded!!! True enough, he has his personal reasons why he ignored me for months.

Here’s his honest reply…

You’re probably thinking that I am not able to share the actual website in this case study, and you would be right.

If you’re not comfortable or accepting of that, I totally understand. It’s tough to talk about case studies at times without potentially hurting the results of the site in question.

But for you who wants to see the actual strategy, then let’s get started, shall we?

Note: This client wasn’t able to note all things from the start, so this will not be a step-by-step case study of what he did but rather a Q&A setup. I asked him several questions about his strategies to give you ideas. But should you be asking for more details about his approach, then feel free to share that one in the comments below 🙂

The Expired Domain Strategy

What goal and budget did you have in mind for the site?

My initial budget was $5,000, including the domain purchase, publishing content, and link building. But because of the success, I decided to invest more than expected in the site after a couple of months.

What are your criteria for buying expired domains? Metrics, process, etc.

I mostly look at RD’s (authority sites), and I do a Wayback of the expired domain. I always try to buy expired domains from companies or start-ups that went broke. These are former companies that received fund capital but failed their business model. These websites have high authority in Google’s eyes and also have some legit business citations.

(The site has 200+ powerful RD’s from high authority sites as shown above)

One major criterion to watch out for is always to focus on topical relevance. So if you buy a former health site -> make a health site out of it.

In the last few months, I’ve seen people using expired domains in a completely irrelevant niche trying to build a health site out of it. They rank very fast, but after a while, they get caught in Google’s eyes.

A good example is this:

RULE #1 ALWAYS STICK TO THE NICHE 

That site used irrelevant expired domain, so even if it has a strong backlink profile, they got punished by Google because they clearly messed up by building a site not relevant to its former niche.

How did you go about reviving this expired domain? How did you maximize all of the “link juice” of the expired domain?

I have around eight money pages, which make me the most money. I redirected the old RD’s to these pages to mix up the link juice. This way, these pages get high-authority backlinks with generic anchor text.

After that, I ordered niche edits, Guest posts, and some PBN links to these pages. This way, you have a good mix of safe, natural-looking backlinks.

When did you start working on it?

November 2018

How many months did it take you to see keywords and traffic start coming?

It took at least two months to get keywords ranked and starting to get traffic.

How did you plan the site structure?

I use a silo structure for this site, so basically domainname.com/category/post-name.

On-Page SEO Strategy

What’s your on-page strategy?

I use Surfer SEO to optimize every post. Highly recommended. Just follow their audit tutorial. They will give you recommendations on how to optimize the keyword density of your article, the ideal length (if you add/remove some words), etc…

What was your keyword strategy?

I own a large health site that used to have 150k visitors monthly before the Medic Update on August 2018. The site got hammered, so that’s why I also launched other health sites. I knew which keywords were low-medium competitive, so I focused on those same keywords. After a couple of months, I scraped another top-ranking health sites in Ahrefs and Kwfinder to find additional keywords.

Can you explain how do you go with your KW research? What’s your requirement in picking certain KWs? 

I use kwfinder.com. I scrape the first ten sites ranking for a certain keyword. Then I check the sites in Ahrefs to see which keywords have an OK search volume and how they can be monetized.

Can you tell us your content creation strategy?

I have a team of writers that I trust, and they know how to write quality content. I used to have an authority site in health (200k+ traffic), which got destroyed in the Medic update, so I knew which keywords were profitable once I rank them.

I started with a batch of 60 keywords (1,500 words). 

What’s the ratio of commercial vs. info content for your content planning?

90% commercial (money pages) and 10% informative articles (for interlinking purposes).

What’s the average length of the article you go for?

Between 1,000-1,500 words. I don’t focus anymore on “the longer, the better.” Google wants relevant information in your article. So if you can give all the information in a 1,000-word article, no need to make it 2,000. Google will know when it’s stuffed with non-relevant topics.

Do you ever spend time updating the content? Are you worried about your pages not being as good as they could be?

I own 15 sites, and I use the same team for all of the content. The last Google updates all of my sites improved in rankings because my writers know how to follow Google’s guidelines for content. I don’t really update content after publishing (only if Surferseo tells me to).

How many articles did you publish so far? And at what frequency?

160 in total, as of now, we add around 40 articles monthly right now.

Any internal linking tips for the content?

Rather aggressive on this, let’s say 80% exact match anchor text.

What’s your anchor text strategy for links? What kind of anchors did you use for links and the ratio between brandable, keyword-rich, and naked URLs? Idea.

Rather aggressive, I start with a 50% exact match – 50% generic. The reason for this is because the money pages already have the expired generic RD’s pointing to them.

Off-Page SEO Strategy

What was your link building strategy?

After publishing content, I waited for at least three months before link building. I used some PBN’s to test the site. When it took off, I added around 60 high-quality guest posts, niche edits, and some PBN rentals to increase rankings.

When did you start with link building, and with what frequency?

Started two to three months after publishing the content, 30 links monthly.

What are the average metrics of links you buy?

I look mostly at traffic, the most important factor for links. I rather have a site with 2,000 traffic and a few links than 500 traffic and more RD’s.

How many total links did you build so far? 

150 links.

What’s the ratio of guest posts, PBN, and niche edits for this website? 

35% guest posts, 30% PBN, 35% niche edits.

When it comes to your link building strategy, how do you decide whether niche edits, guest posts, and PBN rentals will be pointed to what pages? (Money pages, homepage, info articles)

90% money pages and 10% informative.

The Results

So you have an idea on how to best use expired domain to also get data like this:

Now, based on the strategy discussed, let’s see the actual numbers behind this successful site.

What is the breakdown of your $5k initial budget? How much have you spent on content and link building before you decide that you’re going to invest more?

$2,000 on content writing and $2,000 on links. After this investment, the site took off, so I decided to invest more in content creation and link building.

At the time of the $5,000 investment, the site was making around $500-700/month, so a breakeven point after ten months.

But of course, I know the niche I’m in and how profitable it is, so it was an easy decision for me to invest more.

What’s your ROI from the website so far? Screenshots of traffic and revenue.

I would say around $40k so far, although I have lifetime commissions with my affiliate partners, so every customer that I refer has a Lifetime Customer Value of $400+

Total investment for this website:

  • Domain purchase $1,000
  • Content $2,500
  • Link-building $8,000 (Guest posts, niche edits, PBN rentals)

This is the traffic from the last 28 days, Ahrefs indication is a bit off.

(Ahrefs’ traffic details)

(Actual site traffic)

If you’re wondering about the performance of his keywords, here’s the screenshot:

How much is the site’s monthly revenue right now? Can you share the screenshot of your income as well? 

These are the lifetime commissions so far for the niche I’m in. For this site, I’m at 7k/month now. 90% of commissions are for a certain health niche, the other 10% are other affiliate programs.

Wrap Up:

What are the A-Z online tools that you used to rank this website successfully

What are the mistakes you made and what did you learn from them?

I wasted some money on link building for keywords, which gave me wrong monthly search volumes. These keywords are ranking good but don’t get a lot of traffic anymore because the “hype” of these products is already over.

In the health niche, products get launched every week. Some products get 50k monthly search volume and four months after the hype is over, and it gets like 500 searches. For these new products, I don’t rely on kw tools because they are inaccurate.

What’s your next plan to grow this website?

Publishing high-quality content and some white hat link building.

What do you think is the risk of using expired domain based on your experience? 

I don’t see much risks, as long as you play by the book. I saw sites redirecting multiple expired domains to one target site, this is of course a red flag, in my opinion.

As long as it looks like you rebranded a former authority site, I think you will fly under the radar.

What would you say to other affiliate marketers who are on the fence of using an expired domain but is afraid of the risk? Or currently not seeing success? 

Today it takes longer and longer to build sites from scratch from new domains. Time is money in this business, so I personally don’t build any more sites from new domains, I always use expired domains. 

The benefits outweigh the advantages. Time is money in this business. You can buy strong expired domains starting at $500. That’s a small investment you can easily make for an ROI after three months in a profitable niche.

The Takeaways:

I hope with this case study, you’ve gotten a better picture of how to best use expired domains.

And before I end this, I’d like to share a few of my best takeaways for this discussion that I want you to keep in mind…

  1. Buy expired domains of previous companies as they have high authority in Google’s eyes and also have some legit business citations.
  2. Always focus on topical relevance, so buy expired domains in the same niche, like buying a former health site and making a health site out of it.
  3. Redirect old RD’s of the expired domain to your money pages, so they get high-authority backlinks with generic anchor text.
  4. Rather aggressive, go with 50% exact match and 50% generic anchors on link building and internal linking with 80%+ exact match anchors.
  5. Focus more on commercial content, rather than informational articles.
  6. Focus on writing concise quality content instead of writing unnecessary long articles. Google can find irrelevant contents easily.
  7. For the first few months, focus on publishing lots of articles before starting with link building. Building one link a day is safe in this case.
  8. Don’t go for products if the hype is over. Use Google trends to find if they’re still in trend or not.

But that’s not all!

I reached out to a few SEOs for their insights about the website’s performance and fortunately, two of them responded 🙂

First is a newfound friend whom I discovered to be a generous guy!

I only took a quick look at the website so please don’t take the following as being part of in-depth analysis, but the site certainly appears to be as ranking as well as this case study claims.

Ahrefs data backs it up, and it even ranks for some very broad keywords with high search volume.

I think it should be added that while this is a site in the health space, it’s on the very fringes of the niche.

For instance, it isn’t going to be covering “The benefits of Vitamin C” anytime soon. I won’t say much more out of respect for the owner’s privacy, but I imagine some health site owners might be annoyed reading this case study, so they should keep in mind it’s incredibly niche and specific (and more than likely covering terms they aren’t).

avatar

Glen Allsopp

from Detailed.com

And we have another take from my good old friend 🙂

Good article! I’m 100% with you on only using relevant domains. This would protect you in the long-term!

avatar

Tung Tran

from CloudLiving.com

So that’s it.

If you have questions in mind, feel free to ask in the comments below. I don’t think my client would join in the discussion, so I’ll do my best to answer them. But we’ll compile all your questions for him and will ask him directly.

Thank you for reading 🙂

Rooting for your own success,

Sumit

The Ultimate Expired Domains Guide | The Rebirth Technique

In the evergreen world of affiliate marketing, sites built from expired domains are undeniably thriving. 

Just take it or leave it!

Recently, we tried to analyze one of the most lucrative niches in the health space and guess what?

After every two weeks, we’re seeing young affiliate sites built from expired domains ranking on top and cashing in massive commissions, nonstop.

But that’s not all. 

If you will try to analyze other competitive niches in the most profitable industries, you will also see them dominating.

Because for as long as you know how to do it the right way, you can also get massive results like these.

Site built from an expired domain (Secret Strategy #1)

Site built from an expired domain (Secret Strategy #2)

And today we’re going to discuss in detail these strategies, experienced affiliate marketers also use to get massive successes.

Brace yourself as we buckle down a 30,000-foot overview of the most elusive topic in the affiliate space – the expired domain strategy.

Introduction

Expired domain is all over the affiliate space.

You keep hearing good and bad things about it but you can’t seem to find a perfect place to check it out.

● Is it safe?
● Is it really effective?
● How can I use it successfully?
● And blah blah blah…

Don’t worry.

With the help of this one-stop guide, you’ll finally get a good grasp of everything about expired domain.

Here’s the deal.

If you’re like other affiliate marketers I know who gave up on a fresh new domain as it takes a lifetime before ranking on SERP, or worst requires hefty investment for much longer ROI, then the secret strategy I’m about to share is definitely for you.

Actually, this strategy is a tried and trusted technique my very own clients are replicating to get faster and safer affiliate success.

Why not if it means…

● Lesser dwell time on the “sandbox period” or none at all in extremely rare cases 
● Chances to rank for commercial “money” keywords even without link building effort done yet
● Quicker results and faster ROI in the most profitable and evergreen niches in the market

Sound interesting, huh?

But before that, I want you to first understand the foundation of expired domains. 

What are they? What are those confusing terminologies? Are they even related? Why do affiliate marketers use them? And what are those never-ending myths people still believe in up until now?

Right after that, we’ll dive straight into the most intriguing part, the three powerful expired domain uses in the affiliate space.

I know for sure you’re already familiar with the 301 redirection strategy. Tried it or not, either way, you’ll love my guide on how to use it with all the itsy-bitsy details. 

Now, you might be wondering about the 301 Rebranding and The Rebirth Technique, don’t you? Well, those are strategies I coined for easier recall. 

While the name itself is pretty much intriguing, I’m sure you’re more than curious on the process behind and its hidden superpowers, but more on that later 😉

First things first, let’s start with the basics!

Part 1: The Bedrock of a Solid Expired Domain Understanding

“You can’t build a great building on a weak foundation” -Gordon B. Hinckley

Same with an expired domain.

You can’t build a great affiliate success on a foundation of sand. 

One must have a solid expired domain understanding to build or rebuild affiliate success anytime he wants.

Now, you’ll have it!

What are Expired Domains?

Out of millions upon millions of registered domains, more than 150,000 of them expire daily.

These are domains that were registered by individuals, businesses, or organizations but for some reason were not renewed and becomes available for re-registration.

While there are lots of reasons for this, the most common ones are inactivity, say for example they didn’t manage the content regularly or change of business as they decided to move on to other projects.

Some people call it aged, dropped, non-dropped, and auction domain.

Let me discuss it in detail.

Confusing Terminologies Explained

When you say aged domains these are domains that were live continuously since they were first registered. They never got dropped in the past hence also known as non-dropped domains.

Both of them never went to a drop list neither got deleted by the registrar to make it available for normal registration price again.

Dropped domains are domains dropped from the registry and went to a drop list. Auctioned domains, on one hand, are those domains that are caught in auctions.

Don’t freak out! 

All of these are expired domains which you can still use anyway. Yep, even those previously dropped domains in the past. And I’ll tell you why in a bit.

For now, I want you to know why SEO affiliate marketers buy domain that expired already. Is it still valuable when in fact the webmaster ignored to register it again?

For someone who knows SEO well, these (incredibly good) expired domains are gold covered with mud.

Here’s why.

Why Do SEO Affiliate Marketers Use Expired Domains?

It’s simple. 

Google loves authority sites! It rewards them with a better ranking on SERP. And for Google to perceive a site as an authority, it looks on three vital factors:

(1) Authority Backlinks
(2) Relevant Contents and
(3) Age

Expired domain is gaining more and more popularity than a fresh new domain because it has them all intact.

No doubts it lessens the “sandbox period” and it saves you a whole lot of time, money, and effort.

A seasoned affiliate marketers understand it so well that they’re becoming insanely competitive in getting their hands on such domains.

Who would not if they already experienced firsthand what a powerful expired domain can do? What do you think?

To help you understand more about how it works, think of it like this:

John loves sight-seeing with nature. Fifteen years ago, he noticed people were abusing the environment so he established an organization.

He wanted to raise awareness to save Mother Nature and built a website to spread the cause globally.

It got featured in prominent news and editorial sites worldwide. In short, it went viral.

Unfortunately, after 5 years this awareness campaign slowly faded off. People were no longer interested until John decided not to continue this anymore.

Just like this, expired domain is the established website in the story and the news and editorial features are the backlinks.

When one SEO affiliate marketer finds this established expired domain, he’d surely get this one and build a niche site related to its previous content. 

Aside from its age factor, it has in it those clean, strong backlinks that help in ranking way higher and faster than a fresh new domain.

That’s basically how it works. The concept is really that simple.

Sadly, affiliate people are heavily misguided by the SEOs who don’t know much about expired domain and make people believe on their self-created theories.

So I guess it’s time to unlearn all those myths and relearn the truth before we dive straight into the actual strategies.

The Myths About Expired Domain Debunked

Admit it. Nowhere you can’t find an exclusive guide about expired domain for affiliate marketing.

Either they are all related to trashy PBNs or just no one from the experienced affiliate marketers (with success on this strategy) will talk about it in detail.

Agreed?

Hence we’re all bombarded with an outdated, misleading and confusing piece of information about it.

But let’s clear this out once and for all, shall we?

Here’s my take on it.

1. Using expired domain is not safe. It’s only meant for churn and burn

Expired domain in itself is safe just like any other fresh domain. 

Unfortunately, its SEO value is heavily exploited in the blackhat world and thus having this extremely bad image. 

But in reality, there’s a handful of people who know how to leverage expired domain for long-term success. They just don’t talk about it openly.

So it really depends upon the user’s ulterior motive.

It only becomes risky of penalties once it is used for spammy link building or churn and burn techniques. Treat it like a real website and you’re good to go. 

Huh, you wish!

These days, you can’t just pick any expired domain out there. If by chance you use a penalized domain with toxic links, worse luck.

With the rise of misleading metrics of choosing an expired domain in the affiliate space, qualifying a really good domain is exceptionally challenging and time-consuming these days. 

Let’s discuss more of it.

2. The myths of metrics

One of the biggest myths we have right now is this.

“The use of Domain Authority (DA), Page Authority (PA), as well as Trust Flow (TF) and Citation Flow (CF) is the only factors to determine the true quality of an expired domain.”

Let me explain why.

Domain Authority (DA) and Page Authority (PA) were brought to the table by a private company called MOZ. Trust Flow (TF) and Citation Flow (CF), on the other hand, were brought by Majestic.

But these metrics were only useful back in the days when Google was not as smart as today.

Back then, it’s a lot easier to trick Google’s algorithm making these metrics so reliable.

Right now, the game has changed so well with the SEO strategy. Google’s algorithm became a lot complicated.

Then came the myth about… 

Choosing higher DR metrics from Ahrefs is a must.

How about I show you this?

(Expired domain thriving on extremely competitive health niche)

And this?

They are both affiliate sites built from an expired domain with lower DR and yet still performing that great. 

Oh, it’s from different niches by the way. 

For me, the quality of the domain isn’t entirely dependent upon DR as it’s an Ahrefs metric.

So what metrics should you use, instead? 

Stick with what Google loves!


Authority Backlinks

A solid backlink profile coming from well-known editorial/news sites or high authority and closely niche related websites.

Topical Relevancy

As much a possible, be consistent with the previous content of the expired domain. Stay with super relevant and closely related niche.

● Age factor

There are no rules as to how old it should be but the older the domain, the better and make sure its history is not spammy.

Now, if you want to check the previous contents of an expired domain, place the link of expired domain here: https://web.archive.org/

You can also do it when you assess the backlinks.

My takeaway: These 3 essential metrics must coincide with each other. They are related. But the most important amongst them is the backlinks. Age and relevant content add quality to the domain but backlinks are the backbone that holds them all together.

3. Expired domain is not safe because of its trademark

Firstoff, you can check the trademark here

Based on my personal experience of using expired domain for years, most of the time, its trademark is either expired or cancelled already.

Now, if you will find the trademark as still registered you can somehow expect that the business has changed its brand or went bankrupt already.

On this case, it’s still safe for as long as you don’t use the original site’s content and images from the Wayback.

4. A dropped domain loses its SEO value

Never! 

The dropped record doesn’t determine the quality of domains because reasonably, it only ages when dropped. Did it lose its backlinks? Of course, not!

Let me tell you the backstory.

A few years ago, people were not into buying an expired domain that’s why during those times, many good domains were dropped, available for registration price, and anyone can register them manually.

But it doesn’t necessarily mean it’s bad. It wasn’t just caught before so it got dropped. Heck, even good domains from auction or drop catch might have a dropped history.

Today, due to the aggressively growing competition, finding a good quality domain in the dropped list is next to impossible. They either get caught already by auction bidders or drop catchers.

Take a look at these screenshots.

This is an expired domain which was dropped in the past. Do you think it’s worth it? You decide!

5. Previously redirected expired domains can’t be used anymore

You already learned that dropped domains never lose their SEO value.

Now, let’s clarify whether previously redirected expired domains can still be used or not because I’ve been receiving a lot of inquiries about it. They think that redirected domain lose its link juice.

Again, link juice of the expired domain comes from its strong backlinks and if you will see redirected domain with great backlinks then it’s all worth it to use.

Take this simple example to answer this question.

Assuming you own a company and you built your website ABC.com for online exposure.

A few years later you decided to change your domain name into XYZ.com and redirected your previous website to this new domain.

As expected, ABC.com expired.

But here’s the most common misconception people think about this, once the domain had been redirected previously, the link juice is also gone.

They think Google resets this dropped domain and its authority backlinks are never valid anymore.

This isn’t true at all.

See these screenshots.

It’s an expired domain which was dropped three times and even redirected in the past. Cool!

Because for all you know, there are only two possible cases why dropped domain is being redirected in the past.

It’s either (1) company changes their domain names, or (2) someone intentionally redirected them to the money site.

Keep in mind that in BOTH cases, they can still be used for as long as it has strong backlinks and it was not redirected to churn and burn site to avoid a higher risk of existing penalty.

6. Expired domain magically remove the “sandbox period”

Well, it’s not! 

By analyzing few of the high-powered domains in the health space, (plus our clients’ affiliate sites) we noticed that usually, an expired domain take at least three months minimum and five months maximum to show it’s full potential.

Rarely you will see a site that picked up immediately within its first month (except to extremely rare cases).

But mind you, when it picks up the rankings, it surely gets a real quick boost than any fresh new domain because of its solid backlink profile.

More than the sandbox effect, we consider this as the “recognition period” where Google takes the time to understand the new domain content and topic.

Nice to remember: The closer the niche, the lesser the time Google needs to recognize a site.

Say, for instance, the expired domain was once a tech company under a tech niche and if the new webmaster decided to niche down to drones then Google won’t immediately rank it because it’s somewhat different from the original one.

But if he stays consistent on posting articles related to drones then Google will start to recognize this site as something relevant to drones. Once that happens, it will give more priority to queries related to drones.

The same goes to an authority site in Keto. If the owner somehow decided to expand his site in Paleo or CrossFit then Google will not prioritize the site right away. The owner needs to keep posting Paleo or CrossFit related topic for higher chances of recognition later on.

Again, this “recognition period” is based on the data we gathered from our clients and other successful sites.

7. Expired domain can be used on irrelevant niche

The short answer is yes but this is a strategy that I won’t ever recommend you doing.

We’ve seen sites churning in using this technique and then burning after just a few months.

While you can use expired domain on a slightly irrelevant niche, still I’d recommend that you stay closer as possible to the previous niche to last longer on SERP.

This is what will happen when someone uses expired domain on an extremely irrelevant niche (based on our observation).

Because of the backlink power and the age factor of the expired domain, Google will still rank this site real quick once it recognizes the new niche.

However, it’s still in the red zone. Google can devalue those SEO factors because of entirely different links and their topical relevance. And the risk of unnatural link penalty? Not worth it.

In the end, the closer the niche, the better.

8. Expired domain is not indexed or got deindexed because of Google penalty

Not in all cases.

Expired domain has only been deindexed because of inactivity for some time. As soon as you make it live with contents, it will be indexed for sure.

About the penalty record, you can only see it through Google search console but more or less if you will check its backlinks, Wayback content, and anchors thoroughly, there’s less than 1% chance of having penalty.

9. You can’t use English domains for foreign language sites/purpose

This is something people get confused about.

They think English domains (say the generic top-level domains like .com, .net, .org) can’t be used for foreign language sites or purpose (say for the country code top-level domains like .de, .uk, .fr, etc).

You can! Although you have to use it with a certain condition.

Google is smart enough to understand different languages and to translate webpages. But, topical relevancy must be taken into consideration.

Our client did this before on a French site and it worked. Just take a look at his site.

Myths busted out! What’s next?

Where to Find Expired Domain with Potential

Registrars put hundreds of thousands of expired domains every day to either auction or drop list. This is where you can find them.

According to popular registrars, here is their process…

If a domain expires, they will put it in an auction for a certain amount of time. If that domain wasn’t sold, it would go to a drop list. 

Take note, there are some registrars that let their domains drop directly without going into auctions. This is where the drop-catching comes into play.

Drop-catching is the practice of registering a domain name once registration has lapsed immediately after dropping. People register a domain as soon as it drops. When I say soon, we’re talking about less than 0.1 seconds.

With that said, it’s safe to say you have a higher chance of finding a potential expired domain on auctions and through drop-catching than on the drop list itself.

This is the reason why finding an expired domain with TRUE potential is a pain in the ass. You must really have chunks of patience because it’s insanely competitive not to mention the amount of time it requires from qualifying and buying an expired domain.

Heck, out of 150,000+ domains expiring daily, SerpNames can only get 3-4 high-quality domains out of it.

Now, if you don’t have the time to do it yourself, check out our expired domain inventory, select your best pick and work on it right away. 

Yep. They are all perfect for money sites under the most lucrative niches, with strong backlinks from giant relevant sites, and brandable names.

But if you want much quicker way than this, you might also love our domain reporting the way our clients love them.

Most of our clients are portfolio managers and sophisticated affiliate marketers who value time and money.

And they prefer receiving a PDF report of new domains from us along with their strategic plan for monetization (which we also send out to our email list).

That quick! No more researching as to the profitability and monetization strategies needed. They just check the domain and select their best pick.

So we’re done with the basics. I guess it’s time to spill the beans 😉 

Ready?

Part 2: Three Powerful Expired Domain Strategies in the Affiliate Space 

I always get queries about expired domain strategies. Like daily!

But you know what’s the best part of it? 

It’s sharing my knowledge and seeing people really appreciate it. 

See one of the lovely emails I received recently.

Indeed another soul has been saved from eternal guesswork and confusion.

This is exactly why I made this one-stop guide. 

To show you the exact process of how my clients get satisfying results like these:

Remarkable results in a shorter period of time and higher success rates. Beautiful!

That’s also what I want you to achieve.

And today, you’ll finally see the strategy.

(1) 301 Redirection

This is by far the most familiar use of expired domain, isn’t it?

Affiliate marketers use 301 redirection strategy to boost its ranking by transferring all the link juice of the expired domain to their existing site.

Usually, they first live the expired domain with relevant content and then let it sit for at least two months before doing a redirection.

But before trying this strategy, bear this in mind:

  • Always choose an expired domain with high-quality backlinks only
  • Make sure the domain you will use is highly relevant and
  • Existing niche site passed the manual review (i.e. has quality content and healthy statistics)

Actually, you must first analyze expired domain lost pages before doing a 301 redirection. Upon checking them all, there are two techniques you can use for those pages.

1.1 The Pillar Page

You can make the most out of expired domain by redirecting it to a highly relevant pillar page. Of course, topical relevancy plays an important role here to get satisfying results.

Let’s say you have a pillar page with “Best Cameras”, to boost its ranking, find a strong domain in Cameras & Photography and redirect its homepage and all other pages to that pillar page.

It will surely help in transferring all its link juice to the entire site through that Pillar page and this is the best strategy you can apply using 301 redirection.

1.2 Category Mode

In case you don’t have a pillar page on your website, what you can do is find a highly relevant expired domain and redirect its homepage and all the other inner pages to your category page. 

For example, if your site is about fitness, under your site’s weight loss category, find a strong expired domain (in the weight loss niche only) and redirect its link juice to your weight loss category page.

This way you can transfer all the link juice to that page alone.

Rule of thumb: If you don’t have a pillar page, redirect a highly relevant expired domain to your category page.

There you go.

I just showed you a surefire way to get the most out of the expired domain link juice. 

That’s it for 301 redirection. 

My Takeaway: We din’t recommend redirection to the homepage because of topical relevancy concern. Usually, homepage will be quite broad and we don’t want to ignore topical relevancy just for the sake of the expired domain link juice. 

By the way, 301 redirection doesn’t give that much result compared to using it directly as a niche site.

Honestly, I’d only recommend you do this once your keywords are already ranking on the second to third pages and just need a little push to hit the first page. 

(2) 301 Rebranding

While this might sound new to you, 301 rebranding is also part of a redirection strategy in general. It only differs on how the redirection process is done.

If a powerful expired domain can boost your existing niche site’s ranking through a single chain 301 redirection, 301 rebranding does the opposite.

Do you have an existing niche site that’s sitting for a year now and ranking for thousands of organic keywords but still stuck on second to third page? It’s time to scale now. Find an extremely powerful and brandable expired domain and redirect your existing site to it. That’s rebranding!

Why not? If you can get a monstrous result like this.

It’s crazy!

If you haven’t got your exclusive PDF copy yet, download it now and see how we helped one affiliate marketer get up to 13X more traffic and 20X more earnings within short two months using 301 Rebranding.

Hint: This affiliate marketer was able to flip this newly rebranded site to half a million dollar mark within just a year

(3) The Rebirth Technique

You know it.

Affiliate marketers are getting insane on building a niche site on an expired domain. 

Perhaps because of results like this?

What do you think?

They also want to try this strategy hoping that it will work successfully. 

Unfortunately, there are people who tried this already but didn’t yield satisfying results or worst were penalized as hell.

But how do you know if an expired domain is going to rank or not, anyway?

Besides having strong backlinks and clean history as I’ve mentioned, you need to work on it. Don’t expect first page rankings without doing anything in the first place. Be patient and don’t overestimate expired domain.

And most especially, you need a game plan, The Rebirth Technique.

The Strategy

To increase your success rate (90%+) of using an expired domain, here are the most important factors you need to consider:

   1. Strong backlinks
   2. Topical relevancy
   3. Single loop redirection & recovery of the pages
   4. Content Focus

Now let me tell you what to do with them to get the most out of this strategy.

1. Strong Backlinks

I personally recommend to pay close attention to the backlinks of the expired domain and to make sure they’re coming from high authority sites as it really gives a quick real boost in ranking.

No questions with that!

You can set aside tedious link building tasks while you’re just starting out and you can focus entirely to your content strategy for the first 3-6 months of your site. Nice!

2. Topical Relevancy

When it comes to choosing what niche to focus on, stick with super relevant and closely related niche. Always!

So to help you decide clearly, I prepared three niche relevant factors when deciding what to do with an expired domain.

● Super relevant niche (Highly recommended)

Let’s say the expired domain was a site about “weight loss” specifically, then use this as an affiliate site for products like weight loss supplements for maximum results.

Closely related niche (Recommended)

If the expired domain was about “fitness” in general, and it has branded and naked URLs then you can still go on promoting weight loss supplements here. Branded and naked anchors shows that the site has no specific topic links and will still work even if you change the topic from fitness to weight loss.

Non-relevant niche (Not recommended)

If the expired domain was a tribal organization and you will use it to promote weight loss supplements, you’re rooting for short-term success as you’re still in the red zone here. 

3. Single Loop Redirection & Recovery of the Pages

SerpNames always recommends to recover the highly relevant pages of the expired domain (relevant enough to do internal linking naturally), rewrite the content to avoid issues like plagiarism or bad quality content, and redirect those URLs that are irrelevant and can’t be recovered easily because of URL extension like .gif, .php, .png, .html etc. with a single loop redirection through htaccess file.

For example:

If lost url is “http://www.domain.com/blog/link-to-old-url” and you want to redirect it to new url, “https://domain.com/link-to-new-url” then the htaccess code will look like this.

Redirect 301 /blog/link-to-old-url /link-to-new-url

This code works only in apache and lightspeed server.

Tip: Sometimes you will encounter highly relevant pages but their extension are like html, php and aspx (windows server). In that case, you can still recover that page, rewrite the content (with no extension) and redirect the original permalink with extension to the new one through a single chain redirection.

4. Content Focus

After setting up the domain, you have to focus on your content production for the first couple of months.

Begin publishing high-quality new content every day or most frequently than ever for at least three to six months.

When you do this, you will see your keywords popping up on the top pages because of its inherent backlinks. 

About your content, the strategy is simple.

Focus first on a very specific niche that is closely related to its previous content then branch out later.

After getting a decent flow of traffic and income, you can now scale out to other niches one at a time. 

It’s the same process my client is following to build an affiliate empire.

So that’s it.

You’ve just learned the 30,000-foot overview of the expired domain. 
Whew! 

For the last part…

Conclusion

In this very aggressive world of affiliate marketing where traffic dictates your income and success, either you’ll find a way or just fade away.

I already shared everything I know about expired domain. You knew all the strategies that I myself have proven to be effective, safe, and worth a try. 

Will this give you a success? It’s for you to decide!

I guess with this huge guide we already covered pretty much everything, I hope so!

Let me know what else is stopping you from using expired domain below 🙂

Get High-Authority GuestPost Links (Upto 70+ DR) For Free

When was the last time you got your guest posting opportunity for FREE?

Back in the day when it used to be a respectable thing? Probably around the 1970s?

Or just never?

If that’s the case then…

I won’t be surprised at all when right now, you’re already “happy” paying fees for as long as you get the backlink you want.

word image

But what if…

  • you already offered money and articles yet still ended up ignored or
  • you simply don’t have the budget right at this moment

What will you do?

Read this case study until the end and see exactly how this affiliate marketer…

  • Sealed his FREE guest posts from authority sites with data like these:

Authority Site #1:

authority site 1

Authority Site #2:

authority site 2
  • Quickened the rapport building process (with a single email template) and got positive replies like this one below:
rapport building process

Note: He had to stop his email outreach campaign because he had more than enough content queues to work on.

  • Saved more than $800 from guest posting services selling the same guest posts opportunities

And not just that…

At the end of this blog post, you’ll be getting actionable tips like…

  • How to make webmasters say YES even if they’re not accepting guest posts at this moment and
  • How to make your own site appealing to attract guest posting opportunities from higher authority sites

Now let’s dive straight into the details.

[PHASE #1] THINK OF GUEST POSTING THIS WAY AND YOU WILL START TO GET HIGHER RESPONSE RATE IN NO TIME

Before we start…

I want you to define what is guest posting for you.

A link building strategy for SEO? One way to gain brand exposure and to establish authority? Or a great opportunity to build relationships with the webmasters? (perhaps long-lasting friendships?)

What do you think?

Definitely, guest posting is a nice strategy to build links for SEO purposes.

And that’s exactly the main reason why guest posting has been abused abruptly.

It becomes more of a spammy link building practice for SEO rather than what it used to be before.

Let’s take what Matt Cutts (then Head of Webspam at Google) said about guest posting, The decay and fall of guest blogging for SEO:

decay and fall of guest blogging

(Note: You might want to check what spam email looks like to see if it’s something you’re doing all wrong)

Have you noticed?

Despite this announcement in 2014, guest posting up to now is still one of the best methods to build links for SEO.

It’s just that this time, it becomes harder than ever to make the webmasters say yes for your guest posts.

In a little while, I’ll be showing you the ethical way to do guest posting outreach that gets higher response rates…

But first, I want to redefine guest posting for you.

If you want to succeed in getting a free guest post on high authority websites, make sure to read this carefully.

Guest Posting is the practice of contributing an article to another blog to help the owner write good quality content and deliver pure value to their audience.

In exchange, the writer could gain exposure which is a great head start (even a milestone) to get moving ahead to the next level of success.

That in itself is the real reason why we have guest posting today.

It’s more than just links you’ll get for SEO.

So stick with it!

Don’t be that kind of spammers who only think of themselves.

Always come from a place of help and consider building lasting relationships more than just a one-time transaction.

Just this time, forget about the links. Focus on the webmasters and their audience!

Remember it’s not about what you’ll get but more on what they’ll gain when you do a guest post.

You’re the one asking for it after all.

And you’ll be surprised how powerful this strategy gets when you already gain their trust.

Because it will be a lot easier this time to gain backlinks, generate traffic, and engage with their target audience in the long run.

So how will you do it the right way?

How To Build Genuine Connections The Natural Way

Prospecting…Networking…Email outreach…

Are these some of the terms that back you off every time you hear them out?

As you know it’s really time-consuming. Maybe you’ve tried it once but never worked out or it doesn’t just come naturally when you do it yourself.

Sound familiar?

Now let me show you this surefire approach when it comes to building lasting relationships with authority webmasters.

The ones who will actually give you all out support because you already broke the wall and established rapport with them.

The 4-Step Process To Effective Networking Approach

1.Prospecting

Finding the right influential people around your niche is a must to make sure you’re both targeting the same audience.

And here’s how you can spot authorities in your niche:

Step#1: Signup or login to Buzzsumo (a free account is enough for now).

Step #2: Click the “Influencers” tab, type in the niche you’re interested at into the search bar and click the “Search” button.

influencers tab

Step #3: Start the prospecting process. Make a copy of this tracker to record all the details and feel free to add more details you think are necessary.

prospecting process

You can sort it by page authority, domain authority, # of followers, Retweet Ratio, Reply Ratio, Average Retweets, and Instagram Authority.

Note: You might want to consider the reply ratio as it will be a necessary factor that will determine how engaged they are with their followers.

Step #4: After qualifying whom you will connect with, follow them on social media.

Now prospecting done, what’s next?

2. Value Giving

To make the 3rd step a lot more effective…

Don’t skip this part!

This is where the stalking, visibility, and rapport building stage come in.

Imagine you received an “unsolicited” email from a stranger, will you care enough to read it?

I’m sure you won’t!

And for you not to be a total stranger from their end, here are some of the ways you could give value and stand out from the rest:

  • Be an active follower of their social media accounts, always share their posts and tag them if necessary to be noticed (regularly do this for a week or more before you send an outreach email and you’ll see how your email gets a higher response rate)
  • Look out for their social communities and be an active contributor who will help them nurture their members
  • Read and support their blog posts. Make sure to leave valuable comments that will stood out from the rest. The goal is to make him see how interested and engaged you are on the topic.
  • Subscribe to their email list. It’s important! Answer their question if there’s any and share your thoughts about the newest topic they published
  • Show you’re all out support by buying their product and give them your feedback as a real product user

Now tell me, do you think after doing all of these will you still be labeled as some random spammer who only thinks of his own gain?

I guess not!

Then here comes the challenging part…

3. Email Outreaching

How do you actually write an outreach email that gets opened by the powerful people in your niche?

Okay…

As I’ve told you earlier, Value-Giving Stage will make this process easier to do for as long as you built rapport already.

Now I will show you the right email structure that gets high success rates even when you’re a nobody.

Step #1: Initiate the first move

The golden rule when it comes to sending an email outreach: Don’t ever start it with an ask!

Instead, introduce yourself and talk something about the webmasters’ post that you really love. Compliment and appreciate their effort with gratitude.

(This way, he would think of you as a genuine reader)

And always end it with an interesting question because your goal is to make him engaged and reply back with an answer.

Step #2: Build rapport

When the webmasters reply to you that means you accomplished your previous goal.

On this step, your goal is to make them trust you.

Be as genuine as possible when you do this. Connect with them and provide value.

Say you can suggest challenging topics he could write for their audience and discuss why it will be helpful for them.

Remember to always make their workload easier by coming from a place of help as one of his valued audience.

Again ask open-ended questions.

Step #3: Wait for the perfect timing

Don’t ever ask for the guest post when you feel like it’s not yet the right time to do it.

So when do you know if it’s the best time?

It’s when you finally make him open up for a collaboration or it seems like asking them for a guest post does feel very natural for you.

Your goal on this step is to make them open up for a chance to work together.

You’ll get a higher chance of achieving your goal here when you focus on giving value to their audience.

Next is how to react when they politely declined…

4. Sustainment

When the webmasters don’t respond at all or just decline your offer, the rule of thumb is…

Respect their decision and don’t take it against them personally.

Rather, keep in touch with them and look forward to a great long-term relationship because…

The best relationships are still those built over years, remember?

So these are the 4-step process to an effective networking approach.

While this might seem a tedious and long-term strategy, this is definitely the right way to build a lasting relationship with authority webmasters.

Links, mentions, and other SEO related strategies will come next when you’re successful with this process.

Now if you want to master your networking skill ( which is definitely must-have expertise for marketers) you might want to consider NicheHacks Insider where Stuart teaches how to easily network, outreach and build relationships even if you’re introverted, anti-social or shy.

You’ll learn all of this by simply being a tribe member of his NicheHacks Insider 😉

(Definitely all worth your time to check it out. You’ll be surprised at what more Stuart could share for your marketing success)

Now that we’re done discussing the full extremes of the guest posting strategy…

Coming up next is the case study where I’ll be showing you the middle ground of the process.

Yes, the easier way to ask for a guest post that includes a creative and clever approach to rapport building.

[PHASE #2] THE CASE STUDY: FAST AND SCALABLE OUTREACH APPROACH THAT WILL HELP YOU GET A QUICK BIG YES

For you to be successful when you do this strategy I’ll share next, here are some of the things you need to remember:

  • Quality Outreach

Quality as always is far greater than the quantity.

Tell me, will you ever choose large numbers of emails sent for “higher chance” of getting a guest post?

Or will you prefer taking some time crafting a well-thought-out email for small numbers of webmasters and get more positive replies?

Choosing the latter will give you higher success rates rather than pissing off all the webmasters until you run out of emails to reach out to.

And guess what?

You won’t even receive a single positive response or heck no one will even care to reply to your email.

Rule of thumb: Never ever send thousands of emails without crafting a well-written email with a personal touch and without testing the water first.

  • Quality Guest Blogger

Make sure you’re reaching out to webmasters because you want to showcase your expertise in that field.

Meaning, you have to be really good in that industry.

And that’s your competitive advantage over the other marketers out there wanting to guest post only for links.

Think of it this way…

Always ask yourself why should they trust you to guest post on their sites and what’s the deal if they let you in.

But what if you’re just outsourcing it to a writer?

How do you actually convince the webmasters of your expertise when in reality you’re just delegating the writing task to your writer?

Simple! Make sure you have a quality writer who is an expert on that field or might as well a content copywriter who knows how to write value-based content for their readers.

Just stick with quality!

Rule of thumb: Always put yourself into the webmasters’ shoes. This is your one-time shot so give it all in. It’s time to show what you’ve got for them.

  • Quality Guest Posts

You’re not guest posting because you only want the links. You’re doing it to nurture their audience.

You want to show your authority, share your knowledge, and help their audience in any case possible.

Don’t waste the opportunity by sending out a bunch of low-quality blog post (not even writing unique value-based content) and submitting articles you wrote for dozens of sites already.

Imagine if you’re the one to receive that kind of article, will you be happy?

Rule of thumb: Write high-quality articles that audience will actually appreciate reading and sharing.

Now it’s time to discuss the details of the case study.

Ready?

Actually, this strategy came from Chet James, SEO specialist and an affiliate marketer with niche around outdoor sports.

And this outreach campaign he shared is something new and just recently launched.

What made him shared this to us? I bet you’re curious like me!

When I asked Chet about this he says…

“Sumit has just helped me a lot. He’s given me a lot of advice so anything I could do to pay back I’m willing to do”

See how powerful giving value is? I hope you do!

Doing things out of pure generosity will take you so far. Don’t ever underestimate its power!

First things first…

Step #1: Prospecting

What he did on this part is a bit simple.

He just asked his VA to search on Google for all the relevant sites under similar industry in general (the outdoor sports) and didn’t limit it to a super niche related websites.

He asked his VA to record as many as possible he could get.

(You can do it yourself if you don’t have your VA to help you and you could try different search attempts to get more site prospects)

Also, the tool he recommends when it comes to email extraction is no other than Hunter.io for easier and faster scraping.

hunter

After the research part, his VA collected around 150 website prospects.

Step #2: Qualifying

Have you ever asked these questions…

  • What are the things to look out for in a site when you’re planning to guest post?
  • What signs should you take as a big NO?

I asked Chet about it and here’s how he qualified those 150 website details they collected:

  1. He used Ahrefs to sort those sites with the best referring domains, the best topical relevancy, and obviously the best traffic
  2. Also, he went on to go to each of the websites and make sure they pass the manual review and aren’t be seen as guest posting sites

Chet mentioned that out of 150 websites he filtered them out to 31 sites for the 1st batch of this email campaign.

Step #3: Email Outreach

When it comes to the email part, Chet’s strategy is a bit clever.

Why? That’s because he aimed to get the webmasters’ trust by showing his expertise and at the same time touching their soft spot.

How? Read on!

His goal on this stage is to stand out from the pile of outreach email, webmasters are regularly receiving.

And since the industry he’s in is a bit casual, he personalized the process and added some humor into it.

Of course, depending on the industry you’re in, you could take your time crafting a well-thought-out email (hint: put your heart into it).

And don’t forget the 3 Q’s (Quality Outreach, Quality Guest Blogger, and Quality Guest Post).

Since I can’t disclose the actual email template he used as I have to keep the niche private…

What I did is I dissected his email outreach structure and here’s how he wrote it:

  • Be straight forward and express your ulterior motive right in the beginning
straight forward

Sometimes, webmasters will appreciate it even more when you’re honest about the reason why you reached out to them out of the blue.

So state that directly.

  • Tell them why they have to let you do a guest post
guest post

List down at least 3 best reasons what makes you so special and why they can trust you.

You could be as creative as you can to get their attention.

Chet added a little bit of humor on this that makes it an interesting read from the webmasters’ end.

At the same time, he’s showing what he got.

Also, don’t forget to include your researching and writing skill in a way that you’re assuring them you’re not their usual guest post spammer who will send a crappy article.

Regarding the tool he used for sending out the email, he prefers using Gmass a chrome extension used for bulk sending of emails.

  • Offer value upfront

As I told you earlier, don’t be that kind of spammer who only thinks of what he’ll get from this guest posting opportunity.

Always come from a place of help mindset.

Take Chet’s value-based offering:

offer value upfront

Do you think it’s something webmasters will just ignore right away?

Think about it!

The little secret lies to how you could give value to the webmasters and their audience.

  • Add some personal touch into it

This is where Chet targeted the webmasters’ soft spot.

He not only laid out the reasons to be qualified as a guest blogger but also he humanized the process.

See this for example…

personal touch

It’s in our nature to respond to this kind of message genuinely.

It sends out a signal that you’re a trustworthy person and you’re not there to build a massive amount of links but to actually build evergreen relationships.

Then the last part…

  • End the email with an impact

Here’s how Chet ended the email…

email with impact

See how he ended it with an impact?

That’s how you should be doing it.

You could also add a P.S. section if you want.

There you go…You can start writing your own email outreach this time with this guide.

Just put in your heart into this and you’ll see how far it can go.

Of course, a well-thought-out email is still your best weapon (the one you sweat over) rather than the premade email template you just copy somewhere on the internet.

At least for now, you have this working guide that will help you 😉

Step #4: The Follow-up

One email follow-up is enough to see if they’re really interested.

According to Chet he only followed up once to those who didn’t respond to his 1st email outreach.

If you come to think of it, why waste your time and energy for someone not interested yet.

What you can do is keep the loop open and keep building relationships with them.

But when it comes to the one who said yes already…

Follow up is necessary.

Everyone’s busy and you can’t blame them if they can’t respond back to you immediately.

Don’t overthink, just make a nice creative follow up like this and you’ll see the magic…

follow up
(An email follow-up to those who said yes already)

I hope you’re getting the point of taking an extra time personalizing your email because it does matter these days…

So the overall result with this outreach campaign is a total of 9 FREE guest posting opportunities and a lifetime connection with that initial launch.

You see, out of 31 emails sent, he got 9 positive replies, 4 asking for a fee, and 1 said no.

Better than sending thousands of premade emails with barely any response at all.

That’s what I’m talking about testing the water first.

Anyway, I asked Chet about the #1 advice he could give to affiliate marketers wanting to get higher success rate on guest posting…

“There’s only one reason you’re not having success and that’s because you’re not doing it enough.

Everybody has problems and struggles but I can guarantee that you will learn a ton if you have sent a few thousand emails already.

Don’t jump out into conclusion that it’s too difficult nor this isn’t for you when you just only tried a few hundreds of emails sent because in reality you just didn’t fail enough.

I failed so much all the time but I still do it. It’s just about finding the middle ground that works for you.”

-Chet James

[PHASE #3]: PRO TIPS AND ADVANCED GUIDE TO INCREASING YOUR GUEST POSTING SUCCESS

Bonus Step #1: How to make webmasters say YES even if they’re not accepting guest posts at this moment?

Have you ever tried offering money and articles for high authority webmasters but gotten no replies yet?

Now you’re a little lost on what are some creative and clever ways to get them say yes for a guest post.

Always bear this in mind…

Your money can’t go so far as everyone can just offer money that quick for a sponsored content.

This is especially true if you personally experience reaching out to high authority site that doesn’t accept payment at all.

What you can do here is to stick with how you build genuine relationships in real life like you’re courting them to say yes.

Let’s take what Yashar Ghaffarloo and his team did to get links on sites that nobody else can by doing the extra effort of knowing their soft spots.

Here’s what he answered inside The Proper PBN Group

proper pbn group

Pretty interesting, right?

Now I want to show you how it becomes even more engaging…

chat more engaging

That’s how you actually build lasting relationships.

Bonus Step #2: How to make your own site appealing to attract guest posting opportunities from higher authority sites

Remember the real essence of guest posting?

It’s about webmasters and their audience. Period!

You have to always think of what you could provide for them and for their audience.

What I’ve told you so far is the outbound process of marketing where you’re the one reaching out.

Now I want you to know how to prepare your site for the inbound marketing where the webmasters are the one reaching out to you.

Isn’t that great when even if you’re just beginning, you will be noticed by a higher authority webmaster who will ask if you’re interested in a guest post?

That’s exactly what happened recently when Sumit received a message from a current client who just acquired Rank XL.

client

If you’re curious about Rank XL data, here’s the current screenshot as of this writing:

rank xl data

Who are we to ignore this kind of opportunity, right?

And if you wanted to know why he reached out to us, here’s what he replied to me:

client reply

See? I told you!

Webmasters never care about the links you’ll get but more on what you can share for their audience.

But how do you do it?

Make sure your site, even if it’s just starting out, is working towards giving massive value to make the webmasters see you as an expert in this field.

This way, you’ll be their solid resource when it comes to your niche.

After all you’re not a competition at all but someone they can work with and at the same time you can both benefit.

Note: You might want to invest in a content copywriter who can give justice to what your site is all about.

At least content copywriter knows how human psychology works and how they can turn your site as an authority in your chosen niche.

[PHASE #4] THE TWO GREATEST MYTHS GUEST POSTING SERVICES MAKE YOU BELIEVE ABOUT GUEST POSTING

After discussing all the details about guest posting, I want you to see the two greatest myths about it.

#1 – The only people entitled to do guest posts on authority sites are those contributors, no one else!

This is obviously a myth!

And Chet already showed you why by getting his free spot even if he’s not a contributor to those big brands.

The key is to always put your heart into it and just build a genuine relationship that will last a lifetime.

#2 – You can only do guest posts on authority sites when you pay them money

This isn’t true at all.

Hear me out…

The best quality link comes from sites which are providing valuable content to readers as this is what Google wants.

And most often than not you can’t buy it with money.

Webmasters who deeply care about their audience would never ever choose low-quality articles in exchange for money.

If the webmaster is accepting money and you are getting the backlink you want then most probably everyone would be doing the same…

Now tell me, is it still the best link for you?

The best link is still the genuine relationship you sweat over!

CONCLUSION

So that’s it.

You’ve just gained the most practical and ethical way of doing guest posting.

But I’d like to remind you though…

Guest posting is a strategy that you only do in moderation and not a full-time job!

That means, don’t rely on this solely.

There are other ways you could do to supplement your other link building strategy.

You might want to check Gotch SEO’s Legit Link Building Strategy where Alan Silvestri discussed the power of using creative ideas versus tactics.

And definitely, a must-read article if you want to know the difference between strategic link building and tactical link building.

Let’s say, Chet. He exactly does strategic link building for his affiliate site by not just focusing entirely on guest posting link acquisition.

But he’s also trying different variations of expert roundups, niche edits, and outreach to Youtube channel.

Plus, his affiliate site is built from an expired domain he bought from our domain inventory. That means he already had existing backlinks from authority sites, to begin with.

So it just goes back to doing different things that work out the safer way.

That’s it. I hope you learned a thing about this post and if you could share what works out for you when it comes to successful guest posting opportunities, we love to know 🙂