Domain names expire daily; when they do, auction sites and aftermarkets update their lists while interested buyers eagerly wait to snatch them up. However, not all expired domains get much attention. This will depend on whether the domain is a premium domain or not.
Buyers prefer high quality premium domains because they offer great value, especially SEO benefits that can boost ranking on search engines like Google.
In this article, we've broken down everything you need to know about expired premium domain names so you'll find the perfect one.
An expired domain name is one that was previously registered but not renewed by its owner. There are several reasons for this.
The owner might, for instance, overlook renewing their domain registration or find they no longer require the domain name, letting it expire. It may not be a domain owner but a registry selling its premium domain inventory.
A domain expires when it is not renewed following the end of its registration period. These domains then pass through several stages before being added to the pool as new ones.
Typically, you can buy these domains on auction sites or aftermarkets before they get deleted. Before domains are put on the pending delete list, most registrars will list them for auction so interested people will find and buy them. Another way is to get recently dropped domains through back-ordering or just register them after they drop.
Expired premium domains are simply expired domains with premium pricing. That's just one way to put it. A better explanation is that some expired domains are of much higher value than others.
These domains are short, memorable, brandable, and have popular keywords. Because someone previously owned them, they also have high-quality backlinks, valuable content, and old, credible, and established authority. In short, they offer many SEO benefits and are in high demand.
You can get some amazing benefits when you purchase premium domain names. These factors affect their value:
Premium domains have already established a name in their niche, showcasing them as authoritative and credible. If you buy such domain names, you benefit from the domain's authority. Also, they have professional names that help you establish your brand identity.
Premium domains often come with an existing backlink profile and a popular keyword, which can improve search engine optimization (SEO) efforts.
A strong backlink profile signals trustworthiness to search engines, helping you rank better. Popular keywords with high tracking volumes can also increase your visibility.
Expired domains may still receive traffic from users who remember the domain or from existing backlinks. Should your brand appeal to them, this can offer a ready audience for your new content or products.
These premium domain names are short, memorable, and easy to spell. They are, therefore, marketing-friendly since consumers can quickly refer to your brand. They also leave a great impression on consumers, distinguishing your brand.
Since you can always sell premium domain names for more, they are well worth investing in. Usually, their value rises with time, particularly if you build on them with top-notch backlinks and by producing valuable content. You can, therefore, make more money when you are ready to sell them.
Domain age is crucial in defining a website's authority and trustworthiness. Generally speaking, the domain delivers more benefits the older it is. Older domains are sometimes selected for these reasons:
Domain Authority (DA): Search engines typically favor older domains, which are seen as more dependable and trustworthy sources of information. The quality of the links referencing these domains lends great authority to them.
Backlinks: Older domain names usually have more time to accumulate links, further enhancing their SEO potential.
Traffic History: An aged domain may retain some level of visitors from previous visitors, giving you a head start in building your audience.
Brand Awareness: Because older domains have established their authority, they are more likely to have built a brand reputation, which can help you create awareness for your brand.
Content: If you intend to use existing content, you are in luck. Good old domains have premium content that is ranking, helping you gain visibility.
Utilizing these domains can significantly impact your website's ranking in search engine results pages (SERPs). Here's how:
Improved Authority: Google searches consider old domains when establishing rankings. Older domains often rank higher due to their established history and trustworthiness.
Better Keyword Performance: Older domains tend to perform better for long-tail keywords because they have had more time to develop relevant content and links.
One of the most significant advantages of acquiring expired premium domains is their existing backlink profiles. However, you want to ensure that the backlink is not random.
Random link building won't offer any benefits. So, instead, look for domains with high-quality backlinks from reputable sources that can help boost your credibility.
Good links drive visitors to your website. Bridging your website to a renowned one tells Google you are also reputable, improving your ranking.
Brandable domain names offer several advantages:
Brand Identity: The primary advantage of brandable domains is they foster an identity. Brand identification will grow if your domain name matches your aim and brand name.
Memorability: A short and simple domain name will stay with your potential customers and help you create the correct first impression.
Marketability: Since brandable names often show professionalism and credibility, they are more marketable than generic names.
SEO Potential: Should the brandable name include pertinent keywords, it can also help with SE optimization.
Credibility: Brandable names are often seen as credible because they sound professional, helping you build customer trust.
Follow these steps to find and purchase a premium expired domains:
Look for an expired domain from the thousands available on platforms like domain auction sites or aftermarkets. These places specialize in helping you find the perfect domains for sale. Review the listed domains to find good, high-value domains.
Alternatively, you can use software like domain name search checkers or domain scraping tools if you have a particular domain in mind. The domain name checker will show you if the name is currently available for enrollment.
Not all expired domains are premium, so you must use key metrics and stats to determine if they are worth buying. These metrics contain history, backlink profile, domain history, domain authority, page authority, trust flow score, and overall quality using tools like Ahrefs, SEMrush, Majestic, and the Internet Archive Wayback Machine.
Some premium expired domains come with a baggage of penalties. Google has flagged these domain names for Black Hat SEO practices, such as using wrong link-building techniques. They may be a spammy website or a PBN, so you must check to confirm they have a clean history.
Premium expired domains are in high demand and are available every day, so you must be ready to bid and be outbid. However, set a budget before you bid because the auction can quickly become a bidding war for premium domains. It's always best to stay calm, patient, and proactive when bidding.
If you prefer to buy directly from the owner, the next step is negotiating with the owner. Like with bidding, you can't ignore setting a budget. However, you must stay flexible.
Specific domain names may be nearing their expiration date; if a domain you require is not presently available but will shortly expire, you can place a backorder request using a back-ordering service to assist in securing it before it declines.
Now that you've purchased the premium expired domain, it's time to register it. Before someone else registers your domain name, swiftly create an account with a trustworthy registrar like GoDaddy or Sedo and register your domain. You can now set up your site through a web host.
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