Once upon a time, GoDaddy was a go-to worldwide marketplace that listed domains to buy and sell. Today, a seller has the option to list a domain for sale at a fixed price or for auction. And with the platform’s large user base, the listing can have maximum exposure.
While GoDaddy listings have been transferred to Afternic, users can still list the domains they have registered through their GoDaddy account on the new platform. This article will show you how to do that and more.
The pricing and selling transaction of a domain can be a complicated process. Gathered below are some useful tips to ensure newbies get the most value out of the domain for sale.
First, let’s get into some sales strategies you should know before you undertake the negotiation of a domain sale to a potential worldwide buyer.
The real value of a domain can be difficult for a newbie to determine. So, it’s advisable to reach out to a professional for help. There are several paid and free third party appraisal services and tools available online. Some of them are Sedo, Flippa, Estibot, and Valuate.com.
A domain broker is a third-party partner network entity that can help you sell or buy on a global scale. Like real estate brokers, their support team can directly negotiate a deal on behalf of the seller. Just be mindful that brokers don’t list domains for sale free of charge. So, be prepared to agree to a commission payment fee.
A buyer may submit a lowball offer, so get ready to negotiate for a higher price. However, don’t waste time on people who make extremely low offers compared to the listed price.
Next, let’s talk about two pricing strategies you can apply as a guide when pricing a domain they want to sell to potential buyers.
This pricing strategy involves adding up the costs of owning a domain, including a markup. The sum is the price the seller should list domains for sale on the market.
Look at similar comparison domains in your category and see how much they sell for on the market. Use this as a guide on pricing.
As the largest domain marketplace, GoDaddy has a domain name value and appraisal selling tool to help sellers determine the estimated value of their domain and even an entire portfolio of names. The tool is free for three search results 24 hours a day, and the premium version will let users search in bulk.
It’s easy to list and showcase a domain for sale on Afternic via GoDaddy. Here is the step-by-step process.
1. Log into GoDaddy and go to Domain Portfolio.
2. Select the domain or domains that would be listed.
3. Select List for Sale in the action menu and select Get Started.
4. Enter the listing price or choose the Use Est. Value to use GoDaddy’s estimate.
5. An optional step is to select the option to put a For Sale landing page on the website.
6. Publish the listing.
7. Verify identity if domain protection is activated. Enter the two-step verification code from the authenticator app or the password sent to the registrant's email address.
8. Finish listing the domain name on the Afternic account.
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