Before investing in a high-value domain, it’s important to clear up one thing first: what is a premium domain? Simply put, Premium domains are names containing dictionary words that are short, recognizable, and easy to remember.
They are sought-after property because of their perceived to be trustworthy and brandable, qualities that help a business build a strong online presence.
Find out more about premium domains, how they benefit a brand, and how to buy the best possible domain names.
In addition to having short, easy-to-remember, and catchy words and phrases, premium domains come with the popular .com top-level domain (TLD). In combination, these traits give a domain name the potential to attract audiences and set itself apart from the competition.
Premium domain names, because they’re high-quality and in demand, tend to be listed for a higher price in domain marketplaces. To finance a premium domain is to support a business’s future in the online space.
Now that the main question, “What is a premium domain?” has been answered, let’s explore the specific qualities that make one better than a regular domain.
Also called a primary registration, it is a domain that hasn’t been registered before. Meanwhile, a premium domain, also called a registry premium domain, has been pre-registered by the registry but is available for registration by the registrant.
It’s not surprising that many domain names have been registered in the past for popular TLDs like .com, in particular.
Buying a premium domain name comes with a lot of perks. Here are some of the benefits closely associated with premium domains.
Another reason people register premium domains is that it can have positive effects on a site’s SEO.
Premium domain names often contain keywords and search terms. A good domain name leverages descriptive words to send signals to search sites and help a site rank higher in the results pages.
The click-through rate is the rate at which users click on links on a site or in ads. A domain name that looks suspicious will not entice users to click and visit. In contrast, premium domain names usually look good and have trustworthy, popular extensions like .com, .org, or .net.
Picking keyword-rich domain names may seem like a good idea, but they tend to be lengthy and wordy, which can lead to low type-in traffic and low memorability. A great domain should be short and memorable, qualities that premium domains have.
The perfect premium domain name should help build a strong relationship between a company or its service offerings and its target audience. Here are some factors that show how buying premium domains can contribute to the success of a company's marketing efforts.
Domain names using descriptive words or comments can potentially become premium domains because they can let customers know the purpose of a website just by its name. This conciseness is beneficial for building online awareness.
Originality helps potential customers remember a business and its offerings. Premium domains also help increase memorability. Even without buying a domain with a .com extension, a business owner can develop a relevant domain name with some creativity.
Its long list of beneficial qualities makes premium domains sound investments because their value is not likely to decrease in the future. Financing an up-and-coming premium domain is a good strategy for an investor looking to make a profit by being ahead of the curve.
A buyer can find a premium domain for sale as designated by a registry or by its current owner in the aftermarket. The purchase process and costs of the two are different. For example, premium domains from registries will have different restate and transfer process fees.
1. Choose a platform and make an account.
2. Use the search bar to see if the desired premium domain is available.
3. Select the buy now option or bid in an auction to acquire the domain.
4. Add to cart and proceed to checkout.
5. Make the payment and wait for the registrar to transfer the premium domain to the buyer’s account.
In addition to directly searching the inventory of domain marketplaces, buyers can use specialized search engines like DomainTools and Domainsbot. These services allow users to easily find and identify high-quality domain names.
For example, DomainTools’ search feature lets users see all domains with a specific keyword along with their registration status across all TLDs.
Before taking the leap and funding a premium domain, take note of these actionable tips from those who have been in the game for years.
1. Get professional help. The domain landscape can be overwhelming for a beginner. There’s no shame in asking for assistance from professionals like brokers and appraisers.
2. Beware of “good” offers. If it’s too good to be true, it probably isn’t. Premium domains don’t usually go for less than five figures.
3. Check the domain’s history. Find out what a premium domain has been used for in the past. A shady history can affect the future of a brand built on the domain.
4. Make secure payments. Avoid losing money by using third-party services like Escrow to make payments. Make sure the seller really owns the domain being sold.
Before ending this article, let’s answer some common questions people have about premium domains.
The cost of a premium domain name will differ depending on the industry and market trends. However, costs usually start at a couple of thousand dollars plus registration and renewal fees.
People can search for premium domains and their availability on alternative marketplaces or search engine tools like Domains Bot. To register a domain, pick a registrar, pay the registration fee, and start to transfer the domain.
No. A premium domain will renew at the same price for its specific TLD.
Aside from registries, premium domains are usually owned by individuals or businesses that have recognized the benefits of premium domains, their brand value, and their profit potential.
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